You build
the business.
We handle the
finances.
A boutique finance partner for solo founders, founder-led teams and funded businesses who want more than just an accountant — proactive numbers, real conversations, no quarterly silence.
- ICAEW Chartered Accountants
- Fixed monthly fees
- Digital first
- Trusted by UK founders
Three kinds of founder. One steady hand.
Most accountants treat every business the same. We don't. The numbers a solo consultant needs are different from the numbers a Series A board needs — and the work we do is shaped to match.
- SOLO · 01
You're a solo founder
It's just you, your business, and a to‑do list that never ends. You need finances handled — properly, proactively, and without having to chase anyone.
For solo founders - TEAM · 02
You're running a founder-led team
You've built a team, but nobody owns the numbers. You need a finance function that runs itself, and a partner who'll step in when decisions matter.
For founder-led teams - FUNDED · 03
You're building a funded business
Capital behind you. People expecting results. You need investor‑grade numbers, cash visibility, and a finance function that scales with your ambition.
For funded businesses
Our values drives how we work
A good accountant should help you make better decisions — not just file your returns.
Compliance is the floor, not the ceiling.
Your accounts, your VAT, your tax — quietly and on time. That's the minimum, not the work.
Fixed fees. No hourly billing.
You get a defined scope, a clear monthly fee, and the expectation that we respond properly when you need us.
No quarterly silence.
We stay close. Flag what needs flagging. Pick up the phone when something matters.
If we can't help, we'll tell you.
We don't take on every business that asks. If we're not the right fit, we'll point you somewhere that is.
A small firm, deliberately. Built around our clients.
We stay small on purpose — every client gets the founder, every conversation matters.
- Experience16+Years inside founder‑led businesses, fintech and SaaS finance teams.
- Response<1dayTarget reply time. Not in three weeks. Not "next quarter".
- Loyalty100%Client retention. Service always comes first.
- Onboarding7daysHow long it takes to become a client, if we're a fit.
Most accountants are built for paperwork. We're built for founders.
Reactive, transactional, distant
- Disappears between year‑ends, surfaces with an invoice
- Hourly billing — every email is a meter running
- Files what you give them. Doesn't ask why.
- Tax bills that "somehow" catch you off guard
- Generic advice — same template, every business
- Phone goes to a switchboard
Proactive, fixed-fee, in your corner
- A standing finance partner — present, not seasonal
- Fixed monthly fees, defined scope, no surprise invoices
- We ask the questions a good CFO would ask
- Tax planning all year — never the January surprise
- Advice shaped to your business — not a textbook
- Direct line to David and the team
It starts with a conversation. Not a contract.
- STEP 01 / DAY 0
Discovery call
30 minutes. No pitch. We ask where you are, where you're trying to get, and what's currently in the way.
- STEP 02 / WEEK 1
Scope & proposal
Defined deliverables, defined cadence, fixed monthly fee. If we're not the right fit, we'll tell you.
- STEP 03 / WEEK 2-4
Onboard & clean up
We get you onboarded, tidy the books, and make sure everything's where it needs to be.
- STEP 04 / ONGOING
Steady cadence
Ongoing tax planning, regular check‑ins, plus the conversations that actually move your business.
Hi, I'm David. I'm on a mission to give founders the finance partner they deserve.
“After 16 years inside accounting software, fintech and big‑four — I've seen too many founders struggling with their finances, and not enough firms doing the work properly. So I started one that does.”
- 01 - Background
- Big‑Four trained, then fintech, then accounting software.
- 02 - Location
- London, UK. Remote‑first across the country.
- 03 - Outside work
- Teaching group fitness classes, and building with AI.
- 04 - Giving back
- Trustee at Free2B — community support in SW London.
What it might look like for you.
- Solo · Consultancy
From £35k off the radar — to a structure that actually works
A consultant comes to us frustrated — her previous accountant filed her returns and that was it. Six months later she feels in control of the money side of her business.
- Team · £1.5m agency
From bookkeeper duct‑tape to a finance function that runs itself
£1.5m agency with ten staff. A part‑time bookkeeper doing their best, the founder making spending calls based on the bank balance. Now: month‑end by day 5, simple forecast.
- Funded · Series A
Investor‑grade numbers in six weeks, ready for Series A
Seed‑stage SaaS, £1.5m raised, growing to £900k ARR. We come in, clean the function, build a board pack, and run the Series A conversations.
Things founders ask before signing on.
Don't see yours? Get in touch.
How is your fee structured?
Fixed monthly fee, agreed upfront. Defined scope, defined cadence — so you know exactly what you're getting, and you can email or call without watching a meter run. We re‑review the scope annually, or sooner if your business changes shape.
Do I have to switch software or move tools?
We're cloud‑first and Xero is at the heart of how we work, alongside a few other tools depending on what your business needs. If you're already on Xero, brilliant — we'll plug in. If you're on something else, we'll have an honest conversation about whether it's worth moving.
What size businesses do you work with?
Solo consultants up to funded businesses around the £5m mark. The common thread is founder‑led — we work best with people who own the decisions and want a real finance partner alongside them.
Can you be our a fractional CFO?
For funded businesses preparing to raise or scale, yes. We'll sit in board conversations, run the numbers, build the pack, and be the senior finance voice in the room. We're honest about where we add value and where you'd be better hiring full‑time.
How quickly can we get started?
From discovery call to onboarded is usually two to four weeks. We deliberately stay small — so we don't always have capacity, but when we say yes, you have our attention.
What if it's not the right fit?
We'll tell you. And where possible, we'll point you somewhere that is. We'd rather lose a fit than take on the wrong work — it's better for both of us.
Ready to bring calm to your business finances?
Book an obligation‑free 30‑minute call. We'll spend the time understanding where you are and where you're trying to get to. If we can help, we'll tell you how. If we can't, we'll tell you that too.